VRA SOLUTIONS
Helping tourist destinations and attractions
establish their brand in the UK travel market
VRA SOLUTIONS
Helping tourist destinations and attractions
establish their brand in the UK travel market
SERVICES
Sales, Marketing and PR
Sales, Marketing and PR
Sales, Marketing and PR
With every dollar, euro or pound you invest needing to work ever harder, VRA Solutions goes the extra mile by working with clients, trade and brand partners in delivering Sales, Marketing and PR plans that not only make a difference, but also provide the essential back-up and operational support which is so often the difference between
With every dollar, euro or pound you invest needing to work ever harder, VRA Solutions goes the extra mile by working with clients, trade and brand partners in delivering Sales, Marketing and PR plans that not only make a difference, but also provide the essential back-up and operational support which is so often the difference between success and - if not failure - a sub-optimal result.
So, you can rely on us, from set-up to review, to provide the very best in sales calls, workshops and exhibitions management/sales mission assistance, as well as comprehensive market research and activity reports afterwards.
Brand Partnerships
Sales, Marketing and PR
Sales, Marketing and PR
Brand experience is no longer just shaped by what a brand says about itself, but increasingly by what consumers and other commentators say about the brand.
Thus, the integration of classic broadcast channels, such as print media, with the exploitation of digital channels via the use of social media and viral marketing (aka content creati
Brand experience is no longer just shaped by what a brand says about itself, but increasingly by what consumers and other commentators say about the brand.
Thus, the integration of classic broadcast channels, such as print media, with the exploitation of digital channels via the use of social media and viral marketing (aka content creation) is critical in today’s marketing mix. VRA solutions’ experience in these areas within the travel sector, gained in front-line campaign creation and management, is a key differentiator and a real benefit to you.
VRA Solutions works in partnership with teams of specialists focused on leveraging brand partnership opportunities to deliver greater reach, a broader audience and the higher levels of engagement required to stand out in today’s marketplace.
Creative Development
Creative Development
Creative Development
VRA solutions understands the importance of creative execution and works closely with client and external creative teams to ensure both a complete connection between the message and the creative output, and outstanding – and ‘stand-out’ – imagery.
Tailored Services
Creative Development
Creative Development
If you are looking for guidance on a specific project, require assistance or you are looking to test markets, we are able to provide our services on an à la carte basis. Our tailored services include:
- Sales calls and training
- Product development/extension
- Sales mission/workshop planning & management
- Promotional concepts/delivery
- Br
If you are looking for guidance on a specific project, require assistance or you are looking to test markets, we are able to provide our services on an à la carte basis. Our tailored services include:
- Sales calls and training
- Product development/extension
- Sales mission/workshop planning & management
- Promotional concepts/delivery
- Brand partnership campaigns
- Creative solutions
- Market research and reports
- Newsletters
- Brochure fulfilment
- Incentives
- Event Management
- Press release distribution
- Media Liaison
- News story development
- ‘Fam’ trips
LEADERSHIP
Viara Challier: Managing Director
Viara has been involved in the travel industry for over twenty years, with major UK and US travel brands, in the process developing a deep understanding of the industry.
Viara has worked with major travel companies/brands, both UK-led and US-led, and as a result, she is known and respected in the UK’s USA tourism and travel industry.
With a network of colleagues, associates and contacts across the UK and the US Travel industries, Viara is a respected and acknowledged expert in the development and promotion of tourism to popular destinations across the globe.
Andrew Challier: Director
Andrew has a rare combination of client-side and consultancy experience in the UK and overseas, with a wide-ranging career spanning a number of sectors and disciplines.
Marketing and Trading Director positions at retailer, Marks & Spencer, gave him a results-oriented perspective on improving brand and marketing effectiveness.
At leading media investment analysts, Ebiquity, he was head of Marketing Effectiveness then Chief Client Officer, helping to drive the marketing ROI agenda in corporations. He was then Chief Executive at Swedish-based media investment consultancy, Media Path (now part of Ebiquity).
Andrew is an alumnus of London Business School.
CLIENT EXPERIENCE
Kentucky Tourism
Cincy Region (Cincinnati & Northern Kentucky)
Empire State Building Observatory
Empire State Building Observatory
Cincy Region (Cincinnati & Northern Kentucky)
Empire State Building Observatory
Cincy Region (Cincinnati & Northern Kentucky)
Cincy Region (Cincinnati & Northern Kentucky)
Cincy Region (Cincinnati & Northern Kentucky)
Memphis Tourism
Travel South USA
Cincy Region (Cincinnati & Northern Kentucky)
Travel South USA
Travel South USA
Travel South USA
CONTACT US
VRA Solutions
